Content and campaigns that build an audience, not just a feed.
Posting consistently is the easy part. Building a social presence that actually brings in customers — not just likes — takes a content plan tied to your business goals, an understanding of how each platform's algorithm actually works, and ad campaigns that reach people who haven't found you yet.
I manage social accounts end to end: planning and creating content, scheduling and posting, running paid campaigns on Facebook and Instagram, and reporting on what's actually converting into leads or sales, not just what got the most likes.
At a Glance
- Content Planning & Creation
- Profile Management
- Facebook & Instagram Ads
- Influencer Partnerships
What's Included
Content Planning & Creation
A monthly content calendar built around your brand voice and what your audience responds to.
Profile Management
Consistent posting, community replies, and profile optimization across platforms.
Facebook & Instagram Ads
Paid campaigns targeted by audience, interest, and behavior — not just boosted posts.
Influencer Partnerships
Connecting with relevant creators to extend reach into audiences you don't already have.
Analytics & Insights
Reporting on engagement, reach, and conversions so you know what's actually working.
Platform Strategy
Choosing the right platforms for your business instead of trying to be everywhere at once.
How It Works
Audit
Reviewing current profiles, content performance, and competitor activity.
Content Calendar
Planning a month of content aligned with campaigns, launches, and key dates.
Publish & Engage
Posting consistently and responding to comments and messages as your brand voice.
Report & Refine
Monthly performance review with adjustments based on what's resonating.
Frequently Asked Questions
Whichever ones your actual customers use — that's usually Instagram and Facebook for most small businesses, with LinkedIn for B2B. Part of the strategy is deciding where not to spend effort.
Both — content planning and creation are part of the service, not just scheduling posts someone else wrote.
Yes, ad management and organic content management can be handled separately if that fits your needs better.
Ready to get started with Social Media Marketing?
Tell me about your project and I'll get back to you with honest advice on the best way forward.